B. Riley Securities Serves as Exclusive Financial Advisor to Fair Holdings on its $227M Take-Private Acquisition of TrueCar

January 22, 2026 - B. Riley Securities, Inc. ("BRS") today announced that it served as exclusive financial advisor to Fair Holdings, Inc. in connection with its $227 million take-private acquisition of TrueCar.

Founded in 2005, TrueCar is a leading digital automotive technology platform with a network of over 11,500 car dealers nationwide. As part of its platform, TrueCar powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.

The transaction was led by Scott Painter, founder of TrueCar and Chief Executive Officer of Fair Holdings, and supported by a consortium of strategic partners, investors and lenders.

"B. Riley Securities congratulates Scott and the Fair Holdings team on the successful completion of a complex, multi-party take-private transaction that brings together dealers, lenders, insurers and technology leaders around a shared vision for the future of automotive retail," said Michael Lowell, Senior Managing Director. "This transaction reflects a strong conviction in TrueCar's brand, scale and strategic relevance across the automotive ecosystem."

"This transaction marks an important new chapter for TrueCar and reflects our conviction in the company's role at the center of a rapidly evolving automotive ecosystem," said Scott Painter, Founder of TrueCar and CEO of Fair Holdings. "B. Riley Securities was a trusted partner throughout the process, bringing deep transaction expertise and execution that was instrumental in completing a successful take-private transaction."

The transaction was announced on October 15, 2025, and approved by TrueCar stockholders on December 23, 2025. Under the terms of the agreement, TrueCar stockholders will receive $2.55 per share in cash, and TrueCar shares will cease trading on NASDAQ. Upon the closing of the transaction on January 21, 2026, Mr. Painter rejoined TrueCar as Chief Executive Officer.

BRS' deal team was led by Michael Lowell and included Grayson Largman and Arjun Oza. Read more about the transaction here.

About B. Riley Securities
BRS provides a full suite of investment banking and capital markets services to corporations, financial sponsors, and institutional investors across all industry verticals. Services include initial, secondary, and follow-on offerings, debt and equity-linked solutions, institutional private placements, merger and acquisition (M&A) advisory, corporate restructuring, and liability management. Widely recognized for its thematic proprietary equity research, clients benefit from BRS' extensive network, industry expertise, and proven execution capabilities through its end-to-end platform. For more information, visit www.brileysecurities.com. Follow us on LinkedIn.